Well-written eLearning scripts can change the lives of the online learners, creating an emotional connection and serving as the backbone of the eLearning course design. The trick is to create something entertaining, enlightening, compelling, clear and engaging.
Read these seven best practices and you will be able to create the ideal eLearning scripts that will resonate with your audience.
Keep it short
Your eLearning script should include only the primary necessities because online readers always want to remember the key takeaways. Therefore, you should focus on the central concepts and ideas, but also on images and audio narration. When you are done, read the script again to see if there is something that should remove or change. Always remember that online learners do not have much time for the presentation, that is why it would be ideal to keep it under 5 minutes.
Make sure you brainstorm every aspect of the eLearning script and get all the main points in order. Create outlines, storyboards and mind maps to put all the ideas on paper. From this point, you can start the writing process. A specific timeline to follow will also be very helpful. For example, you might want to include the benefits in the first part of the script and explore the applications of the subject in the second one.
Make it similar to a conversation
Another secret for a perfect eLearning script is to make it similar to a conversation. Online learners love the scripts which give them the feel they are dealing with an actual person instead of a computer which just gives them the information they need. When you prepare the script, imagine it just like a having a casual conversation with the audience. Use words such as ‘us,' ‘you’ or ‘we’ as much as possible, to be able to connect to the learner on a more personal level. After you have finished writing it, you should read it out loud to see if it flows naturally and if it has the warmth it needs.
If the learners need a dictionary to understand the script, then all the work has been for nothing. They should be able to understand each and every word in your script or have the definition included for the more complicated terms. If your learners have been in a specific field for a long time, then you can use more specialized lingo, but those less experienced would need a basic terminology. When in doubt, it would be best to avoid jargon and instead include links to extra resources.
Be careful what tone you use
The tone you use should be personable, professional and respectful. Online learners want to feel that they are listening to a person on the same level and not an authoritative figure. Use active voice and the present tense.
Online learners remember the eLearning content easier and more effectively if it depicts vivid imagery. For example, instead of just giving them information about a concept or an idea, use descriptors and adjectives to make it more engaging and meaningful. You can integrate real-world examples and stories to draw your readers in.
Proofread, edit and revise several times before considering your eLearning script complete. It would be a good idea to ask someone to read it to make sure that you did not overlook any errors. Spelling and grammar mistakes can be misleading and cause confusion, especially if you plan to have a voice over. If you think it’s necessary, you can hire a professional copy editor to make minor adjustments and polish your script.
By getting the right pace, jargon and tone right you will manage to create a well-written eLearning script that will captivate the audience.